Hmmm. You're correct, but I'm not sure if I want to accept this PR.

Here's the problem: Even if you fix all the apostrophes here, with every subsequent release as people fill in more relnotes beats, they will keep using U+2019, because it's just so much easier to write on an English keyboard. That's going to lead to a mix U+0027 in the parts that carry over between releases, and U+2019 in parts specific to each release, and it's going to look worse than using U+2019 everywhere. We would have to constantly watch every PR and tell people to fix their quotes, and that would be a ton of extra work with the gains not justifying the effort. What do you think, @jayman?

There's also this: https://docs.antora.org/antora/2.3/asciidoc/quotes-and-apostrophes/

Here's the problem: Even if you fix all the apostrophes here, with every subsequent release as people fill in more relnotes beats, they will keep using U+2019, because it's just so much easier to write on an English keyboard.

I think you flipped it here. U+0027 is the one that’s on most English keyboards. That being said, using the numbers is confusing. I’m going to start calling U+0027s ASCII Apostrophes and start calling U+2019s Right Single Quotes.

That's going to lead to a mix U+0027 in the parts that carry over between releases, and U+2019 in parts specific to each release, and it's going to look worse than using U+2019 everywhere. We would have to constantly watch every PR and tell people to fix their quotes, and that would be a ton of extra work with the gains not justifying the effort. What do you think, @jayman?

I almost agree, but there’s a few key details that make me disagree. First, we already have a mix of ASCII Apostrophes and Right Single Quotes. This repository exclusively contains ASCII Apostrophes, but when the source files get rendered to HTML, most of them end up using Right Single Quotes. ASCII Apostrophes are automatically replaced in AsciiDoc files but not in Markdown files.

For example, modules/release-notes/pages/welcome/Welcome.adoc says

The Fedora Project's mission is to lead the advancement of free and open source software and content as a collaborative community.

using an ASCII Apostrophe. The rendered version of that file says

The Fedora Project’s mission is to lead the advancement of free and open source software and content as a collaborative community.

using a Right Single Quote.

Second, the only Markdown file in this repo is README.md. If the goal is to always include Right Single Quotes when the files are rendered, then the only file that has to be messed with is README.md. README.md doesn’t include any information that’s specific to each release.

In conclusion, I don’t think that it would be a ton of extra work. That being said, it still might not be worth the effort.